The Maverick Chronicles

With the news article hitting the print that MAN U having approached TATAs for a sponsorship, finally the world seems to have come a full circle. Long gone is the disdain with which Western nations & their businesses used to look down upon at the Indian businesses and on a more broader note, the Asian countries. It's a win-win situation for the TATAs and MANU. The football club is looking out for sponsors (having earlier approached SAHARA group also) as the current embattled AIG group not willing to renew their shirt sponsor deal what with the entire American population baying for their blood.The TATAs can negotiate very hard to get a worldwide presence on MANU's top stars and with the Premier League being the most braodcasted football league in the world, you can just imagine what it would do for TATA group's branding efforts. Being a fan of both these entities, I could just not control imagning the Red Devils with TATA logo on their shirts. Here is my impression of th...

So finally the day has dawned upon the aspirational Indian: The Launch day of the TATA Nano. The car every two wheeler riding middle class family man was waiting for. The car will hit the showrooms today.There will be three versions-The base version,the one promised by Mr. Tata and other 2 higher versions. The higher versions it seems would have all the goodies but the power steering it seems is going to miss out.The bookings are going to commence on the 9th April till the 25th April. The Nano will be sold to the first 100,000 buyers at a price to be announced later . The delivery of the first lot of Nano cars will begin in early-July and that applications for booking of the car would be available in 30,000 locations in 1,000 cities across India. Of course, there are some Indians in this great country of ours who will be kicking themselves sore and cursing their political parties for losing the Nano project from their state. While the land of the traders & businessmen would be p...